Pearu - logo and brand identity design
Visual identity proposal (unused client work).
Pearu is a handmade vegan leather shoe brand made in Barcelona. Brand personality is playful, confident and with touch of luxury feel, for someone always on-the-go. Target group is female, 26 - 40 years old, balancing work - family - social life - me time.
The visual identity proposal was made feminine, vibrant and elegant. At the end we went with smt more quirky and with much more personality. Meanwhile, the brand's product line has also grown. Stay tuned for more 😉