NFT Marketplace

User Persona

This is a NFT user persona called Freddie "The Flipper" which highlights the goals, motivations, needs and frustrations of an aggressive NFT art trader who's passion is to flip undervalued NFT art for profit.

User Journey

Freddie "The Flipper" is an aggressive NFT profit seeker. When designing a new NFT marketplace experience for this persona, it is important to begin by understanding the user journey. This artifact was created after interviewing several prolific NFT traders and creates a critical anchor point when designing the product - a new NFT marketplace.

Research

This is a design for a NFT marketplace where the user is using this product to first discover NFT art collections that are highly active. This is the first step in the aggressive NFT trader's user journey and may watch this page throughout their day to keep tabs on collections with highly active trading. This power user may also be interested in how other pros filter this list and may want to save and share their favorite filters with their followers

Collection

This is a design for a NFT marketplace collections page. This is a depiction of how an aggressive NFT trader begins their research into a specific NFT art collection in an effort to pinpoint specific items that may be undervalued and prime to be flipped for a profit. In this scenario, the user wants to understand the average price trend over specific periods of time and also be able to quickly review other data like activity, holders, roadmap, and the individual art items.

Detail

Once a NFT trader lands on a specific art item, they need several pieces of data to help determine whether or not this item may be undervalued and easily flipped including price history, item history, and rarity metadata to name a few.