Esencia Logo

This time I designed a logo for an architecture brand which main objective is to solve the need of their clients by creating an intimate and personal space that projects their essence of personality in order to generate a comfortable environment of their own and personal idea of home.

I create an identity based on the concept of the materialization of “the essence” in an architectural project through typographic composition. Taking as a reference the definition of essence, I developed a conceptual-typographic composition in which the initial letter of the name acts as the main character; the silhouettes located on it represent "the essential spark" of the clients and at the same time evoke sustainable design; concepts like projection, symmetry and lighting were used to complement the design as well as using a range of colors that aims to give a dynamic and sensitive connotation to the identity of the brand.

Mock Up by: Creativemarket