Book of recipes

Your little assistant in the kitchen, now with an updated design has become even more convenient. The MobiDev design team has been working on the redesign of 'Book of recipes’ to improve user experience and build an emotional connection with the end user.

With the aim of determining the points for improvement, we analyzed data taken from Google Analytics and conducted UX research. As a result 2 main target audience groups were identified. Based on customers goals and frustrations we have made changes to the navigation patterns, prepared an updated design and a mobile version.

When developing the design concept, we proceeded from the brand color and enhanced the palette with a variety of warm colors. To provide feedback within user interface components we developed macro- and micro-animations.

Check the full project on Behance