Liepaja - logo and brand identity design

City branding as a tourism destination.

Liepaja is a very famous port city, located in the west of Latvia. Proud and individualistic city with an artistic, creative and active soul. In the proposal for the identity, the centenary heritage and the future aspirations for change and growth are merged. As many national traditions have pagan roots, the concept of logo design comes from old Latvian solar calendar.

Logo typeface - Unique, by Latvian designer Anna Pocius.

Photography - @janispiksens