Higginbotham - Work With Us page

Higginbotham was an amazing client to work with, and they were in the midst of a complete identity rebrand when they came to us. We worked closely with their 3rd party branding company to ensure that our messaging had the appropriate tone/voice, and to ensure that our page designs matched the new sophisticated branding aesthetics. When we presented our Key Page Designs, we shared them simultaneously with the client and the 3rd party branding company... a potentially challenging situation because each of these audiences could have slightly different objectives and sensibilities. At the end of the presentation, however, we were met with very positive approvals from both parties.

This shot demonstrates the versatile layouts that we designed for this client/project. Thanks to the wonderful photography that the 3rd party branding agency selected as part of the rebrand, we (Orbit) knew we needed to carve out opportunities to share full-width edge-to-edge photography to create the emotional, "human" impact that was originally intended.