Google Play Screenshots, Feature Graphic and More
Hey Dribbble!
Your app screenshots, feature graphic, and promo video are incredibly important, but often overlooked marketing tools. If you want more app installs, you need to spend time on marketing. I made this Sketch template to provide marketing tips and ease the process of designing and exporting all Play Store graphic assets.
Sketch File: https://gumroad.com/l/jILB
Key Takeaways:
* You must submit a Feature Graphic (1024px by 500px) and Promo Graphic (180px by 120px) to be featured anywhere on Google Play.
* Add a 30-15 seconds Promo Video to communicate the actions, features, and benefits that can't be explained with static screenshots.
* App discovery matters, so pay attention to the feature graphic and first screenshot.
* Focus on showcasing your app's features and functionality with hand-picked screenshots.
* Learn practical tips from this Sketch file.
Other Resources:
https://support.google.com/googleplay/android-developer/answer/1078870?hl=en for general information.
https://support.google.com/googleplay/android-developer/answer/6066610
"A huge percentage of app discovery happens through search, and if you take a look at how the search results are displayed, it's easy to see why great screenshots are so important."
- Dan Counsell
http://dancounsell.com/articles/designing-great-app-store-screenshots
"App Store “screenshots” don’t actually have to be screenshots and they can communicate more than just how your apps looks."
- Travis Jeffery
https://signalvnoise.com/posts/3553-designing-app-store-screenshots
"An app with a fantastic interface design will definitely increase sales. However, if all you publish are plain screenshots sans description of features and benefits – you’re missing a HUGE selling opportunity."
- Jen Gordon
http://designboost.net/how-to-design-iphone-screenshots-that-sell/
Looking for iOS and App Store tips and templates? Here you go: