Percolate sub-brands

Detail from the brand usage guidelines we created with Berger & Föhr.

Top level product sub-brand should be set in the same style as the Percolate logo. The logotype is spaced 1/2 the width of the symbol to the right. The sub-brand’s name should be kerned tightly using the Percolate Logotype as a guideline. All sub-brands should appear in Percolate orange with the exceptions of special cases where they could be set in white on a Percolate orange background.

Read more about the project here: http://blog.percolate.com/2013/11/introducing-the-new-percolate-brand-system/