Logo construction

Detail from the brand usage guidelines we created with Berger & Föhr.

The Percolate logo lock-up is constructed of two elements, the Percolate drip symbol and the Percolate Logotype - set in Futura Bold and precision kerned with a custom “t.” When using the Percolate logo lock-up the drip symbol is to always reside one half of one drip’s width to the left of the Percolate logotype. The Drip is to never breach the cap-height of the “P or l” however it does breach the baseline in the same manner as the “e, c, o, a, and e” of the logotype. The Percolate logo lock-up is always to be set in Percolate orange when on white. In certain situations the lock-up can be set in white atop a Percolate orange background.

Read more about the project here:
http://blog.percolate.com/2013/11/introducing-the-new-percolate-brand-system/