The Beyond Group x Olipop
Flavor Selection on the Olipop PDP
This is a before and after look at the Olipop PDP above the fold. See next for the before :)
Our team discovered during the discovery process that average flavors viewed per session had a direct correlation to conversion rate. So, we decided to focus our efforts for the redesign of the PDP above the fold, specifically turning the flavor dropdown into swatches, while adding fun animations.
