DataTrek Logo

DataTrek is a software house that creates programs for data management and analysis systems for statistic and commercial use. The products are market researches, data analysis and reports, communications materials.

The company aims to be the key strategical partener for the business client, the main tool that allows faster and awared relevant decisions.

DataTrek is both a short name easy to be remebered and a linguistic awesomeness linked to the business activity. “Data” is the object of all the services provided, and following the path that the informations show (‘trekking’) brings to success. “Data” is also the scientific droid of the well-known saga “Star Trek”. This way there is an assonance both in the sound of words and concepts descripted in the key words. All of this is coherent with brand storytelling and logo design.