Heylow – Sugar for Tomorrow

Heylow is the sugar of tomorrow - a brand design for sugar substitutes.

Heylow is one of my favorite projects I've worked on so far. This was an entire brand development from naming, slogan, logo, product development, packaging and label design. Heylow symbolizes the sweetness of the future. The phonetic similarity to the word halo together with the connection to the joyful greeting of low calorie intake provided the idea to make the halo the main element of the design.

The halo is bright, luminous, symbolizes hope, the rising sun, the future.

The future is an abstract theme that cannot be illustrated. In this way, a minimalist design has been created that places the halo at the center of the design as a symbol of the rising sun or the tomorrow. The minimalist representation creates a futuristic character and is reminiscent of abstract art.

The sun rises on the products. The radiance of the sun makes the Heylow logo appear as an aperture spot or lens flare. The sun and the logo are in relation to each other in the golden ratio and illustrate the reference to art. This creates a particularly harmonious impression as well as Heylow's unmistakable key visual.

Check out the full project on my website.