Radical Branding

Radical, a new branding project we just finished, is an upcoming sports training platform used at first by various football clubs and eventually spreading in other sectors as well.

The main goal is to give clubs and players a complete way of monitoring and improving the progress of young athletes.

So we focused a lot on the logo of the symbol, creating a shape that's similar to a sports club logo and at the same time having a human-like touch plus the idea of progress represented by the upscaled lines.

For the colors, we drew the inspiration mainly from the Romanian national flag where we tweaked the hues and proportions to make them more harmonious with each other.

The client was very happy with the results and of course, we will support his initiative and help the branding grow as the company grows.

----------------------

Follow our team for more and if you like our work, let's have a talk: contact@ink9.com