Facas Passos Brand

Facas Passos is an industry and trade in handmade knives, cutlasses, daggers and barbecue utensils. The company solidified in southern Brazil and today sells to the entire country.

The need for redesign came with the high demand for products and the company's growth. That forced the company to build a professional image in line with new customers and territorial advancement.

The process of making the products is manual and artistic, taking the essence of southern Brazil to all of South America.

So, we built a traditional and rustic visual identity, seeking to bring the origins of metallurgical Greek culture in typography and the Nordic runes in the symbol, creating straight and pointed shapes. We transmit fire and metal in colors with a rustic and antique tone, seeking to bring the feeling of the first blacksmiths.

Full Project : https://www.behance.net/gallery/130737731/Facas-Passos-Brand

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