Re-Brand for DWH

Check out the detailed case study on my website.

Scope

– Brand Audit

– Re-brand & Identity Suite

– Brand Guide

– Business Cards

– Website

– Collateral Assets (Print)

— Photography & Art Direction

Approach

Our approach for DWH was an overarching refresh to the existing brand, complete with a more modern look and feel. In addition to bringing the brand into relevancy, we also worked to dismantle the idea that they're “the bad guys” (as a transition and restructuring firm) through improved voice and tone and photography art direction.Ultimately by injecting more authenticity into the way the brand spoke and appeared, we were able to create an approachable and more human-to-human perspective, affording the DWH team the narrative that they're once again not "the bad guys" but rather meeting companies where they're at as they offer guidance and support during growth and transition.

Credits

Agency: Next Creative Co.

CD: Tim Hackney

Photography: Geoff Shirley

You can see additional creative work and follow along on my instagram.