Maurèle – Homepage

When designing the identity and site, we worked hard to create something that felt timeless, refined and intentional – but could still operate in the same playing field as direct-to-consumer upstarts. 

The contrast of Maurèle is that it is a digitally-driven brand that attempts to envelop you in the promise of a quiet moment, a comfortable corner. As a result, we wanted something that felt spacious and expansive – like a breath of fresh air amidst the crowded landscape of bright hues and millennial pinks that dominate the commerce landscape today.