Creating Space | Brand Identity

In early 2021, Animas Centre for Coaching introduced Creating Space, a relief support programme for educators, providing one-on-one coaching and other well-being modalities, providing a free-to-access service.

Creating Space has a goal of creating a virtual space to hold and support educators’ physical, emotional, mental, and spiritual needs.

Working together with the stakeholders, I made sure that keywords such as simple, fresh, and approachable are apparent to the whole brand identity system. 

The blank after the wordmark serves as the apparent symbol for ‘space’. The logotype together with the dynamic fill-in-the-blank mark whose linework can expand makes the identity infinitely adaptable for messaging and storytelling. This flexibility and sense of potential captures the initiative’s encouraging outlook. 

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My Role:

Desk Research

Brand Identity

Art Direction

Graphic Design

Information Architecture 

Wireframing

UI Design