IBM US Open Double Fault
We were tasked with visually representing key moments in the US Open tennis matches for the US Open Sessions website ( http://sessions.usopen.org ).
The goal was to keep it fun, and stylish but allow viewers to understand what's happening in the game. The site creates dynamic visuals and music from real-time match data that IBM logs from the US Open.
I creative directed & designed the double fault moment as well as provided storyboards as to how I saw the motion of the moment unfold.
I relayed my ideas for motion & dev, and our team did an amazing job.