Paperboy
Landing page for Fuss-Free Logistics Company
As Paperboy's business core is movement and transporting packages from A to B, we wanted that the website has a flow, be easy to navigate but have this friendly jumpy touch as the brand oddity has. To achieve this we saw potential in micro-animations of UI elements, small animations of illustration, that helped us transport messages to the user and create a journey between the content.The key visual of the paperboy, guide the user through the website enhancing the web experience. His presence is marked by small animations which, thanks to their subtlety, are not distracting from the content on the page.
Design, art direction & code: Owls Department
Custom illustrations & animations: Radek Klebber