IBM US Open Ace

We were tasked with visually representing key moments in the US Open tennis matches for the US Open Sessions website ( http://sessions.usopen.org ).

The goal was to keep it fun, and stylish but allow viewers to understand what's happening in the game. The site creates dynamic visuals and music from real-time match data that IBM logs from the US Open.

I creative directed & designed the ace moment as well as provided storyboards as to how I saw the motion of the moment unfold.

I relayed my ideas for motion & dev, and our team did an amazing job.

Ace moment design
Ace storyboards

Michael Sevilla
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