Rotor Filters

Earlier this year we shipped some meaningful enhancements to our app including updates to our mobile video editor.

We added VSCO-inspired video filters as well as bold colour filters, giving users more creative license to make their video truly theirs. Filters can give music, promo and lyric videos a more consistent look and a harmonious feel, especially when using video clips from different collections.

We found that 16% of videos bought on Rotor had a filter applied in only a month after shipping this update. It's great to see our users getting more creative with their videos.

Check out the blog post I wrote about video filters.