Rotor brand refresh

Over the last year I have revitalised Rotor's branding — from the graphics we post on socials to the public marketing pages. We've embraced dark mode entirely, made changes to our brand colours and chosen new typefaces to give Rotor a more slick, artistic and professional feel.

Since Rotor's mission is to make video creation easy for musicians, we wanted to showcase a lot more video on the website to show potential users the type of videos they can make the high quality stock footage they can make use of.

Instead of taking this work as one big project, we've updated the website page-by-page between feature work — we like to be in the habit of shipping meaningful updates every week.

Check out the Rotor website.