'Integración' Branding

DeMolay International is an organization for young men from 11 to 23 years old created in 1919 in Kansas City, MO.

In the year 1995, a Branding process was needed for a new DeMolay Chapter in La Paz, Bolivia. Through the years, the Brand suffered a few modifications to fit the current market needs.

The concept was to involve carmin and black colors and the DeMolay Emblem. Also the main element, was the number 25 as a number 2 and a 5 reflected from the previous.

1995 brand author: Alejandro Alberto Pacheco Sotomayor (+)

2005 brand author: J. Pablo Lizárraga.

2015 brand author: Chris López Vela.

2020 brand author: J. Pablo Lizárraga.

Software used: Illustrator.