Freshly Berried - Craft Beer Label Design

Freshly Berried is berried in strawberries. The challenge of the design is to convey a visual flavor that is appetizing. In order to accomplish this, I reimagined the name Freshly Berried. The coffins are a kitchsy neon blue, reframing the reference to death & burial with a approachable icon, the coffin, but in a new fun context, the neon pattern.