element: we make space for art

Element is a corporation developed for the art community in Washington, D.C. The goal of the brand is to create a logomark that reflects the different components of the organization and emphasizes their strengths as a company. By using four different typefaces, the mark symbolizes the various elements that encapsulates the company. The design is flexible for both artists and corporate clients. The orange color of the logo illustrates an ambitious, warm, and vibrant organization. It is also graphically recognizable without the tagline or the company name.