Sustainable Packaging Design Project | The Botanist's Brewing

This design project saw me conceptualise and execute an entirely sustainable product.  

With a core value of this product being sustainability, I designed with this at the heart of all design decisions. From recycled paper stock, to a recycled and reusable bottle, I ensured each design decision would have minimal to no negative repercussions on the environment.  When it came to the visual design components, it was vital for me to target and capture a young target audience (21 - 35 yrs).  My main objective was to target a market that has a preconceived idea around the product in the current market.  I wanted to make this product fun, intriguing and unique.  By applying modern design techniques and trends, I was able to turn an old product into a trending drink of choice.

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