Arcana Citrus Drinks // "Hat Trick"

Arcana is a concept for a brand of citrus beverages that comes in 4 flavors. Rather than what is expected of an orange or lemonade brand, Arcana Citrus Drinks take flavor into the realm of fantasy. The brand touts an aesthetic of mysticism and whimsy, and uses a textured label as if it were ripped from an old tome. The result is a premium beverage that remains fun and unpretentious.

This IG story concept imagines the brand using social media in a fun way.