WIB identity

A closer look at the identity illustration. Large resolution attached.

I created the concept, wrote, art directed, and designed a campaign for Infor based on the concept that all work, every minute detail of it, is beautiful. Many thanks to @Danielle Rose Fisher for illustration assistance!

“Work is beautiful” celebrates the fact that work, unto itself, is brilliant and meaningful. Menial tasks, arduous challenges, pride, perseverance, and passion add up to much more than just a job.

This theme is really celebrated in this illustration: the word "Work" being crafted out of blueprints -- once more elevating the idea that all things are built upon the small details.

Thank you for looking, this project was a lot of fun.