New Sarum Brewing 'Tis the Season Beer Launch/Fundraiser

Client: New Sarum Brewing Co.

Industry: Craft Beer/Brewery

Ad Objective: Utilizing a special beer release, generate awareness for the ‘Tis the Season beer — sales proceeds go to support Prevent Child Abuse Rowan County.

Challenges: Within a short time-frame, drive people to the in-person Parade to purchase ‘Tis the Season.  

Results:

Facebook

Date Range: 11/16/2021 - 11/30/21

Reached Individuals: 38,684

Impressions: 47,160

Average Cost Per 1,000: $3.23

Twitter

Date Range: 11/170/2021 - 11/24/21

Impressions: 4,551

Average Cost Per 1,000: $7.03

Product Sold:

132 4-pk’s/528 cans

SOLD OUT!!!

Total Cost: $157

Can art by Jacob Voight at The Big Bridge.