Kraut & Kollegen – Brand Identity and Packaging
Today I'm showing you one of my first brand concepts where I combined the things I love: graphic design, typography, illustration, patterns and storytelling.
"Kraut & Kollegen" ( Herb & Colleagues) are a feisty bunch of people whose head is Queen Ocean. As queen, she is responsible for the quality and taste of all products. Through her almost infinite knowledge of spices and spice blends, she ensures that all products are of the best quality.
Each spice is represented by a different character, which stands for the quality of that particular spice.
May I introduce: This is Dorina Oroszi. She takes care of deliciously aromatic sweet paprika.
Look forward to meeting more characters from the wonderland of "Kraut & Kollegen"!
Write me for collaborations!