Logo Designing for Job Portal

Brand's visual identity is based on the principles of professionalism, seriousness, and progressiveness. The purple and cyan color palette shows Brand as a company with a strong position and adaptive in nature.

The icon is composed of a solid gradient cyan colored square with rounded angles and a letter "Z", written in the same typeface as the main logo. Negative spacing is used between the letters in a shape of sleek and stylish lines to demonstrate the guiding path reflecting the company's vision of creating a avenue to connect the professionals.