Corporate Conference Design - Environmentals (U.S.)

Client: Prudential Financial

Year: 2021

Role: Graphic Design

All of my work was created with the help of many.

As the environmental and print graphic design lead for a corporate U.S. sales conference, I created much, if not all of the environmental designs, in concert with regular consultation and insights from my team of creatives. We focused on designing visual materials that were colorful and eye-catching and celebrated the sales qualifiers. We employed a variety of mediums to ensure our message was consistent, meeting deadlines and staying within budget.

Environmental designs for a corporate sales conference celebrating their top performers Environmental designs included an 18 ft. “zig-zag” display celebrating the top sales performers, pillar wraps, directional signage, pop-up banners, garden signs, light-up cubes, and floor decals.

Crystal Herrera
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