The Voice for Scottish Mountain Biking
Over the past few months, we have been working with Developing Mountain Biking in Scotland (@dmbins) to strengthen their branding. DMBinS are responsible for overseeing the delivery of the Scottish Mountain Bike Strategy and delivering many of the actions within it.
We developed their identity while retaining some aesthetics of the existing logo and improving its ability to adapt to a wide range of uses. In addition, we paired the mark with @productiontype 'Enduro' - a very appropriate typeface name for a brand focused on Mountain Biking.
Partnering with @yep.digital, we then began to redevelop their website. The new site allows DMBinS to share their incredible work delivering the Scottish Mountain Bike Strategy and much more. By doing so, we aim to build value in the DMBinS brand and increase donations to their charitable funds.