Real estate development firm rebrand

The initial request was to create a branding system for a real estate development firm based in India. The approach we needed to take was to create a logo that can be expanded by various other entities and cover a plethora of service they provide.

Custom typography was used to create this logo, it's purposely made to emphasize the curves of the letters, but also to show strong solid stability at the base, so that it could cover various existing and future businesses categories under the company’s umbrella, and still be used on its own when needed.