Souplesse. Packaging Design

Souplesse is a manufacturer of wet wipes and diapers with a main market in Spain.

The brand’s inquiry was to modernize the appearance of the product. Goal was to make it recognizable and develop branding guidelines applicable for whole wet wipes product line redesign.

Souplesse newest product is cylinder package. The blue “cut out” lines are leading to cap area for a cool visual effect when pulling out a wipe.