United Enegry

United Energyare a utility-scale renewable energy generator listed on the ASX. Following a management buyout from Babcock & Brown, we were asked to create a new brand name and identity to appeal to investors. Conducting board level workshops we asked a simple question, “What is renewable energy?”. The answer, “It’s a near infinite united energy source, which can be harnessed without environmental impact” shaped our brand positioning of the brand name, United. This resonated with client vision and investor expectations. Rather than use tired symbolic clichés for ‘green’ such as trees, leaves, we created a range of ‘stretched’ landscapes to suggest natural energy surrounding us. Our frame-like logo sits across these images to suggest how UE harness this energy.