Fitness brand Logo ReDesign

One of my newest projects was this #LogoReDesign. The Brand name is NATURAL-FITNESS and this is exactly what is reflected in the word mark. On closer inspection, the N, which is initially recognizable as dominant, also contains an F. These two initials stand for the brand name and thus fit perfectly into the brand's external communication. and this is exactly what is reflected in the word mark. On closer inspection, the N, which is initially recognizable as dominant, also contains an F. These two initials stand for the brand name and thus fit perfectly into the brand's external communication.