SHIMA Skin Care Products

About

Shima is the name of a cosmetic brand from Iran, which was established in 2020. The brand's main focus is to target all signs of hand and body aging. Shima offers a range of organic skin care products featuring vitamin C, hyaluronic acid, retinol, acids, peptides. Brand provides the beauty skin care assortment formulated without the ingredients found on The Dirty List.

Solution

As for the color palette, everything is calm and classy here.

Visual identity is fine and light. The text-based logo is executed in a black and white color palette.The monochrome palette always works well, showing the design approach of the company and its values of beauty and simplicity. Its traditional typeface looks good on the packaging and cosmetic bottles, as well as on the websites. When placed on the product packaging, the logo is usually accompanied by a text, where black lettering on a white background alternates. If this word mark could talk, it would say “custom,” “elegant” and “innovative.” All three words seem to echo the core values of the brand.

Design: Samira Khorshidi

Services: logo, Branding