Climate of Change | Website

The Challenge:

We needed to create a multilingual website in 10 different languages, in order ​​to spread the message across all countries. We had tocommunicate all the details of the awareness campaign and at the same time, the site had to present the events in each country, news that cover the actions of the alliance and academic publications on Environmental Migration. In addition, we needed to make it possible to create publications / invitations to visitors to sign international petitions to put institutional pressure around the actions of the alliance. Strategy & Creativity Since we were addressing to young people, we had to build a website that matches their preferences. It should be "mobile first", and we had to use colors and design attractive to younger audiences (Gen Z, Late Millennials). According to studies published by the American Optometry Association, these generations are attracted to vibrant colors in green and blue coloration.

Full project here:

https://www.behance.net/gallery/126666101/Climate-of-Change-Website