MD Corporate Identity

MobiDev is a fast-growing company that follows 3 basic principles in work and communication: ‘Mobility. Simplicity. Passion’. Thus, the design goal was to develop the concept of corporate products for internal use that will inspire us and provide a feeling of friendship and comfort.  

In accordance with human-centered design principles, the design concept development included several stages, such as 'empathy', 'definition', ideation'. To identify the main criteria for corporate products, we conducted a survey of MobiDev employees.

As a result, we have developed several concepts that reflect different preferences of the majority, but are united by a single style. Handwriting lines are associated with notes that are an integral part of the workflow and tattoo illustrations display the highest degree of ‘Passion’.

In the developed concept, various things for daily use were prepared, such as t-shirts, notes, cups, stickers. Also, for a corporate party and an anniversary of work in the company, flash tattoos and cards were designed.

Check the full project on Behance