Landing page for the Heritage Museum

Hey guys, what’s up? 

At Zajno we believe in building strong communities that know what’s important to them and are willing to stand up for it. And we’re always on the lookout for stories from which we can take inspiration in this quest. 

In the city of Osh in Kyrgyzstan there is a mountain called Sulayman-Too which for countless generations has been known as a sacred place. Back in the days of the USSR, the Soviet authorities wanted to build a cafe on it. But for local people, this did no justice to the venerated landmark, and so they successfully fought to instead make the mountain a destination for Muslim and pre-Muslim pilgramage –complete with a heritage museum.   

I was enchanted by the thought of a museum embedded deep within the mountainside – a place where you can learn history amid the hum of the geology that gave rise to it. When I got to work on the landing page, I decided to take the idea of ‘embbeddedness’ to heart, embedding images in my design just as the museum itself is embedded in the mountain, to the extent that I was actually composing the content with the pictures themselves.

An all-too-common oversight people make when building a landing page is budgeting for a font licence – and finding free fonts that are really high quality is not easy. On this occasion we were lucky enough to come across the wonderful Clash Grotesk by Fontshare – a site where every fourth font published is free. This one really reminds me of an old newspaper layout design.

What are your favourite fonts and where do you get hold of them for free? Please let me know in the comments!

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