Boston Bar Logo

The Boston Bar is Massachusetts' premier legal institution with 13,000+ members drawn from law firms, corporations, government, non-profits, courts & law schools. They sought a logo update that was more closely reflective of the Boston Bar brand, while making smart improvements on functionality and maintaining brand recognition. Keeping the core structure intact, I custom drew the lettering, so it is unique to the Boston Bar - a contrast to the previous logo which used Minion Pro, a very common typeface.