Fintech Product SaaS / Real-life project (UI Concept)

My approach as a UX Researcher and UX/UI Designer will be through the Double Diamond model.

▸ Discover

▸ Define

▸ Develop

▸ Deliver

Project Brief:

Design a banking fintech product platform. It is a boutique physical and digital brand backed by a large established finance and banking company based in UK.

Deliverables:

▸ 100+ Visual Element Screens

▸ Components

▸ Mood Boards

▸ Brand Guid-line

Problem:

The traditional banking process is often tedious and frustrating. Even existing product was not operational in terms of User Experience. The traditional banking process is often tedious and frustrating. Even existing product was not operational in terms of User Experience.

Hypotheses:

▸ Implementing gamification techniques will increase screen-time and engagement

▸ Introducing common social media UI features to core banking functions will increase the average use of the product

▸ Familiar information architecture will reduce the time spent searching for a feature

Indirect Competitors: PayTM, Paypal

Mind-mapping:

I used a mind-map to generate some ideas on how our prodcut can influence banking. Mind-maps are a simple way of coming up with ideas and identifying links between them.

Wireframes:

I have created wireframes of the product flow, from low to mid to high. Each created using Figma including FigJAM

UI Phase:

I used design fundamentals and UX laws to bring order to the design of each screen. The 60:30:10 rule is introduced with approximately 60% dark blue, 30% light blue and 10% white which is primarily used as an accent colour. Since finance and banking can sometimes be overwhelming, I chose to mainly use varying shades of blue due to its calming connotations.

🎨 Tools:

▸ Figma

▸ Adobe Xd {Experience Design}

▸ Illustrator

▸ Photoshop

▸ Invisionapp

Thanks again for your interest and I look forward to working with you on your dream project! 🙏

Connect with me:

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Skype: dhaval170

Whatsapp: +91-999-81-000-17

Instagram: dhaval170

Upwork: thedesigner