Daily UX Writing Challenge - 10

The headline and body text makes it clear that the information is required to get the user the best deal for them. Users are more inclined to give out their personal data if they know they are getting something valuable in return. Alternatively, a 'why do we need this' text decorator which redirects to a new page can make the user feel safer releasing their personal data.

 ‘Your first name’, as opposed to ‘Name’,  clarifies the question given that the demand for the user’s name is a bit unusual. There exists a percentage of users who might think they are being asked for the name of the car they are searching for.

Background

I recently took up the UXWC #UXWriting Challenge to improve my skill sets. In this solo project, a prompt was sent to email daily for 15 days. My approach on arriving at solutions stems from my experience as a user of similar applications, and inspiration from mobile applications which are doing a terrific job at microcopy.

I particularly found the character limitation interesting as it stretched my ability to write concise copy. While I primarily identify as a UX Writer with backgrounds in copywriting and social media marketing, this challenge also gave me an opportunity to put my budding design skills into practice.