Artist Proof Collective UI

Artist Proof Collective is a full service print and embroidery shop in Denver, CO. They approached me to collaborate and help redesign their website to achieve goals of a better UI system. Prior to working together the former site lacked visual hierarchy, included excessive copy, and gave the user no direction or guidance throughout the time spent on each page. The new designed system solved these issues by prioritizing typographic clarity, user interaction through CTA’s, as well as a connection to community through personalized branding content to heighten the sense of humanity in a digital space.

Please view the full project here: https://iamconorrafferty.com/artist-proof-collective/