Daily UX Writing Challenge - 4

Thought Process:

As this is promotional content,  it was necessary to sell the benefit of this service in the headline which is convenience. A headline like the above is likely to capture the customer’s attention if they are at the supermarket. The copy must put the customer at the center of the promo, and not just the service being offered. 

Background:

I recently took up the UXWC #UXWriting Challenge to improve my skill sets. In this solo project, a prompt was sent to email daily for 15 days. My approach on arriving at solutions stems from my experience as a user of similar applications, and inspiration from mobile applications which are doing a terrific job at microcopy.

I particularly found the character limitation interesting as it stretched my ability to write concise copy. While I primarily identify as a UX Writer with backgrounds in copywriting and social media marketing, this challenge also gave me an opportunity to put my budding design skills into practice.