Daily UX Writing Challenge - 2

Thought Process:

I considered going the line of “Missing your favorite games?’ but the question didn’t trigger the required FOMO feeling necessary to get the user to take an action immediately. Since my theme bordered on football, a specific question using the user’s vocabulary, centered around one of the biggest football stars, did more justice.

Background:

I recently took up the UXWC #UXWriting Challenge to improve my skill sets. In this solo project, a prompt was sent to email daily for 15 days. My approach on arriving at solutions stems from my experience as a user of similar applications, and inspiration from mobile applications which are doing a terrific job at microcopy.

I particularly found the character limitation interesting as it stretched my ability to write concise copy. While I primarily identify as a UX Writer with backgrounds in copywriting and social media marketing, this challenge also gave me an opportunity to put my budding design skills into practice.