lululemon Journal // Development Resource Book Design

This project was one of the most important projects I’ve had so far. 

It was about sharing knowledge.

It was about giving back.

It was about Legacy.

When the idea of this project first got proposed it was intended to be a one stop shop for all our resources. This already existed in a digital form (lululemon has an internal website where #alltheresources hangout) but the feedback had been it’s hard to use and you need to know what you’re looking for. 

Because of that, the goal of this learning journal was to give the team a starting point so they could do more research on the internal website themselves. Additionally, we wanted to give them another option for learning in case a journal was more their jam. 

From that starting point, the project grew into a bit of a beautiful monster. Initially we expected 100-150 pages which gradually grew and grew until it finally was finished...at a whopping 316 pages. 

So what does the journal look like?

A combination of lululemon internal resources, mixed with external resources we all loved, broken up by lots of extra space and pieces of the manifesto.