Snap Soccer - Design System Pitch

Before I came aboard Snap Soccer, I was asked to do a pitch deck on their current brand. Essentially, the goal of the company is to either create new tournaments in untapped markets or take over management of current tournaments from clubs that have gotten too big. Every youth soccer club is run by volunteer soccer moms and dads that have great intentions but don't always know the in's and out's of running a large tournament. Snap Soccer needed to push that pain point to get board members and club directors, who just want to run the club and make everyone happy, to give their tournament management to someone else.

I streamlined their messaging to one tag line, "Grow the Game." From that I designed a logo that included a soccer ball growing out of a bud. Then I build a visual language that they can use across all touch points.

Here is a link to the pitch deck (done in Adobe XD) - https://xd.adobe.com/view/12b82f4b-adfb-4648-9a06-fe77c9fd5ea3-47eb/?fullscreen.