Shozo Bakers

This is a concept brand identity developed for Shozo Bakers, based in Gujarat, India. The project comprises full brand identity design including the logo and visual style.

Starting with the deep understanding of the bakery industry, the brand is built to establish a warm, informal connection with the customers. A palette of soft pastel colours is selected to emulate that nice sweet aroma of baking. Logo portrays itself as something cute and eatable with cherry on top :)